“ We’ll have young people reading newspapers,” the 79-year-old Murdoch said during the company’s Aug. 4 earnings call. “It’s a real game changer in the presentation of news.”
Media: News Corp. plans national newspaper for tablet computers and cellphones - latimes.com
While I think the idea overall is a good one, this quote sums up just how out of touch Murdoch et all are. A device such as the iPad allows for something much more than just a newspaper, but as long as Murdoch (or whoever is in charge) views it as just a new way to deliver the same product, the news industry as a whole will suffer.
The question those at the top should be asking is, “What’s the best way to deliver top-quality journalism utilizing the available technology,” not, “How do we put our newspapers on these shiny new devices so the kids will think it’s hip?”
So far, only Wired’s got it right.
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